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RATEX Business Solutions, Inc. Announces Joint Systems
Marketing Agreement with Follett Higher Education Group
Landmark Agreement Creates New Opportunities for
College Stores to Save on Industry-Leading Retail Management Technology
Fort Washington, PA, February 22, 2002 – RATEX Business
Solutions, Inc. (RBS), a leading independent provider of technology
and management services to college stores, and the Follett Higher
Education Group, the nation’s foremost college textbook wholesaler,
announced today a joint marketing agreement involving system solutions
for independently managed college stores.
RBS’ RATEX is the industry’s most comprehensive retail management
technology solution, integrating all store operations, including
EDI, inventory management, retail accounting, and point-of-sale.
It is the preferred system for medium and large stores, those managing
multiple locations, and those with sophisticated technology requirements.
Cornell University, University of Connecticut, University of Colorado-Boulder,
Brigham Young University, and the University of California, San
Diego, are among the college stores successfully running their businesses
with RATEX.
Through this new joint marketing agreement, Follett and RBS
will promote the RATEX solution to the independently managed bookstores
serving higher education at favorable terms should they commit to
a prime-source agreement with Follett.
"In order to be the Total Service Provider for all college
stores, Follett must have affiliates that meet and exceed the technology
and application requirements beyond text management, web applications,
and buyback. We believe RATEX is the best solution available today
for stores that require a comprehensive, multi-faceted system,"
said Britt Hinton, Follett Higher Education Group Senior Vice President
of Sales and Operations.
"RATEX is a proven solution with a 20-year history of powering
many of the industry’s most prestigious college stores," stated
Lawrence G. Daniels, Executive Vice-President and Chief Operating
Officer of RBS. "Follett’s endorsement of RATEX for its independently
managed store customers will build upon RATEX’s solid track record
of success and viability in the college store marketplace."
According to Daniels, all RATEX customers can potentially realize
significant savings through a year-old "Millennium Partnership"
program between Follett and the Retail Alliance, the not-for-profit
organization of independent college and university stores that owns
RBS. The Millennium Partnership program provides RA members and
Follett customers with business benefits that enhance used book
availability and business profitability.
Retail Alliance President and Chairman Richard W. McDaniel, who
is Associate Vice President of Campus and Business Services at Cornell
University, pointed to the Millennium Partnership and the new joint
marketing agreement between RBS and Follett as prime examples of
the Retail Alliance’s mission. "Our aim is to leverage the
market power of large and influential independent colleges stores
through strategic ‘win-win’ partnerships with industry leaders like
Follett Higher Education Group," stated McDaniel. "That’s
how we’ll succeed in helping college stores maximize their purchasing
power, profitability, and ability to compete in a global marketplace."
About RATEX Business Solutions
RATEX Business Solutions, Inc. (RBS) provides powerful technology
and business management services to the college store industry and
is owned by Retail Alliance Inc., a not-for-profit organization
of independent college and university stores. In addition to RATEX,
the industry’s most comprehensive retail management system, RBS
provides an array of business consulting services and training programs
to independently managed college stores.
About Follett Corporation/Follett Higher Education Group
Follett Corporation is a worldwide leader in providing educational
products and services. The Follett Higher Education Group is the
foremost supplier of used books in North America. Follett also serves
more than 4 million students and over 300,000 faculty through its
680 stores in the United States and Canada. In recognition of its
more than 79 years of service to the National Association of College
Stores, Follett will receive an award at the Association’s upcoming
CAMEX 2002 conference, a premier collegiate retailing industry event.
For more information about the RBS-Follett joint marketing agreement
or Millennium Partnership program, contact Larry G. Daniels at (800)
417-2839, ext. 4128.
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