By acting as a "virtual" chain, the approximately 40 RA member stores leverage their collective size and expertise for the benefit of all. On their behalf, the RA negotiates strategic partnerships with leading industry suppliers that result in lower costs in the total supply channel and higher perceived value to the ultimate consumers -- faculty, students, campus staff, alumni, campus visitors, and others.

Leading industry suppliers with whom the RA has thus far developed channel linkages that drive down the cost of business are:

• Ingram Book Company
• NACSCORP
• Follett Higher Education Group
• Thomson Learning
• Kudzu Book Traders
• Baker & Taylor/J.A. Majors Company

In 2000, the RA purchased the industry leading RATEX retail management solution, bringing ownership of the powerful system into the user community. Through its subsidiary RATEX Business Solutions, Inc., the RA is committed to strengthening the development and support features of the RATEX product and to speeding the integration of enhanced services to all RATEX customers. The new VisualRATEX being released now features significant upgrades and improved functionality including valuable business-to-business links.