The Retail Alliance Is... A collective of independent college stores with progressive and collaborative leadership that seek to gain competitive advantages in the college retail industry through business alliances that create real market power. Our Vision... To secure the position of our member stores as indispensable campus resources. Our Strategy... To build a "principle-centered virtual chain". Principle-centered: Building on an industry-wide tradition of friendship and collegiality. Virtual: Building a "Superior Channel" that capitalizes on process improvements using IT through "E-business to business" and "E-business to consumers". Chain: Building upon the market-dictated requirement of SIZE - mulitple large store members. While you are visiting our Web site, please take a moment to familiarize yourself with the member schools and partner relationships that are making our vision a reality. Also, please see our press release page for the most current information regarding the Retail Alliance's programs and services. The Retail Alliance is striving to maintain and enhance the independence of college stores by reaping the benefits of a chain that has the power to act as one. If you are eager to join our growing collective of participating members, please see our membership page or contact us via email. ©2003 Retail Alliance, Inc. Best Viewed in IE 4.0 or higher